Brand identity
Wordmark, palette, type, and the rules that keep it consistent when you are not in the room.
An identity that lives only in one designer's head degrades the first time someone else makes a slide. The deliverable is therefore the mark plus the rules, written plainly enough that a developer or a founder can apply them correctly without asking.
Work covers the wordmark and its clear space, a palette with defined roles rather than a swatch grid, a type pairing with a real scale, and the treatments that get improvised badly under pressure: the favicon, the social card, the one colour version, the version on a dark background.
Everything is delivered as source files rather than flattened exports, so it can be edited later without a redraw.
What you get
- Wordmark with clear space and minimum sizes
- Palette with defined roles, not just hex codes
- Type pairing and a working scale
- Favicon, social card, single colour and dark variants
- Editable source files